Artist Statement
I explore the reality we live in, surrounded every day by digital images shaped by algorithms.
Scrolling through social media, countless advertisements appear and disappear in seconds. They may not remain in memory, but they unconsciously shape our values and ways of thinking. While algorithms and AI provide content tailored to our tastes, they also gradually erode our sense of agency.
My work critically reflects on this digital image culture and its consumer structures. Advertising, by nature, carries a sense of the fake—often appearing more real than reality itself. By deconstructing and reconstructing these images, then translating them into painting, I create what I call “fakes of fakes.” Fast and disposable digital images are transformed into slow, material objects on canvas. Through this shift, viewers are invited to observe more deeply and reclaim an active gaze.
The starting point of my practice is personalized advertisement images collected from Instagram. I reassemble them into digital collages and then translate them into painting. The collages reveal the landscapes created by algorithms, while the paintings give them weight, materiality, and time. Moving between digital and analog, my work exposes both the persistence and the power of the images we encounter every day.
Ultimately, my practice is not only a critique but also a proposal. It encourages viewers to slow down, to look longer, and to think actively rather than consume passively. In the digital age, advertising symbols shape not only what we buy but also how we think and choose. I believe art can cross the boundary between digital and analog to restore agency and open new visual experiences. My hope is that, through my work, audiences will reconsider the images they consume and reflect on how we live in the algorithmic age.