You May Also Like, 2021

Digital print on cotton and leather, wood, cushions 50×50×21cm(4pcs), stool 28×41cm

Dimensions variable

You May Also Like: Part 1 is an installation that translates personalized digital advertisements into the surfaces of everyday furniture. Digital collages composed of algorithmically targeted images are printed onto cushions, stools, and seating objects, turning familiar domestic forms into carriers of recommendation systems.

The work draws attention to how online platforms analyze personal data to predict preferences and suggest products. By embedding these images into objects that are physically close to the body, such as seating and cushions, the installation emphasizes the intimacy of algorithmic influence in daily life.

Through this material translation, You May Also Like: Part 1 exposes how recommendation systems extend beyond screens and quietly shape desire, comfort, and consumption in physical space.